The Aspen Agency, Inc.

Digital Marketing Specialist

 Vertices: Real Estate, Vacation Rental and Property Management

Create, manage and maintain company websites: Aspen Luxury Vacation Rentals, PMI, The Aspen Agency & iGoGalapagos.com

Identify and create marketing and advertising opportunities, construct paid ad campaigns and optimized content for the website, email, PR, blog & social media.

Define and attain key performance indicators (KPIs). Discover insights that will guide strategic decisions and uncover optimization opportunities using advanced analytics techniques.

Examine, interpret and report results of analytical initiatives to stakeholders in leadership, engineering, sales, marketing and product teams.

Relationship building, identify marketing opportunities and negotiated partnerships with well-researched vendors to outsource tasks as needed.

Continued Search Engine Optimization of the website(s), Tech-SEO audits, staying ahead of algorithm changes, competition monitoring and any changes resulting from analysis.

Increased email open rate by 9%, reduced bounce rates by >70%, drove top social media posts to an average of >36k+ views,

Reduced ad-spend by 25%. Reduced 3rd party vendor management fees by $1500/month.

Claimed first-page SERP rankings across branded and unbranded keywords, also earning top “vacation rentals” search rankings on Twitter in <6 months.