RB Insurance Group
Digital Marketing Specialist
RB Insurance Group National Medicare FMO.
Vertices: Agent recruitment/services/education/licensing/training, Medicare Advantage marketing/sales, Non-Profit Dual-Eligible sales
Crafted all marketing functions (including brand management, product launches, advertising and marketing.
Became a licensed insurance agent to be qualified to present material effectively.
Monitor and report analytics, define KPI’s and develop actionable insights using advanced analytical concepts and statistical techniques increasing user acquisition by 35% and reducing bounce rate by 74% in first 30 days.
Designed agent education and recruitment webinars for weekly series lasting 7 months until Open-Enrollment when attention is focused on Medicare sales.
Ongoing integrated content marketing syndication strategy for events, webinars, podcast or webcasts for SEO, paid and social media and viral video campaigns.
Pursued unorthodox marketing avenues through libraries, senior living facilities, and community centers to reach Dual-Eligible target demographic of people aged 65+ Medicare & Medicaid qualified.
