Colorado Native, living in the Roaring Fork Valley. As a strategist I execute digital marketing campaigns from ideation through execution. I outrank competition, increase brand awareness and bring quality traffic to you r website(s) to gain customer insight, increase leads and drive sales. I’ve meticulously crafted formulas for success in digital campaigns by creating performance oriented, holistic & scalable marketing strategies for an array of industries and companies for 13+ years.

• Conduct technical search engine optimization audit to provide recommendations and specifications for convertible landing pages and forms prior to launch.
• Leveraging a $60K budget across paid Facebook, Google Display and YouTube campaigns.
• Define target audience and motivators to test and build upon.
• Leading strategy, budgeting, audience build, placement, bi-weekly reporting, and optimization.
• Analyzing data to provide recommendations and implementation of tactics to maximize this client’s ad budget

• Create, manage and maintain company websites: Aspen Luxury Vacation Rentals, PMI, The Aspen Agency & iGoGalapagos.com
• Identify and create marketing and advertising opportunities, construct paid ad campaigns and optimized content for the website, email, PR, blog & social media.
• Define and attain key performance indicators (KPIs). Discover insights that will guide strategic decisions and uncover optimization opportunities using advanced analytics techniques.
• Examine, interpret and report results of analytical initiatives to stakeholders in leadership, engineering, sales, marketing, and product teams.
• Relationship building and identify marketing opportunities and negotiated partnerships with well-researched vendors to outsource tasks as needed.
• Continued Search Engine Optimization of the website(s), Tech-SEO audits, staying ahead of algorithm changes, competition monitoring and any changes resulting from analysis.
• Increased email open rate by 9%, reduced bounce rates by >70%, drove top social media posts to an average of >36k+ views,
• Reduced ad-spend by 25%. Reduced 3^rd party vendor management fees by $1500/month.
• Claimed first-page SERP rankings across branded and unbranded keywords, also earning top “vacation rentals” search rankings on Twitter in <6 months.

• Crafted all marketing functions (including brand management, product launches, advertising and marketing.
• Became a licensed insurance agent to be qualified to present material effectively.
• Monitor and report analytics, define KPI’s and develop actionable insights using advanced analytical concepts and statistical techniques increasing user acquisition by 35% and reducing bounce rate by 74% in first 30 days.
• Designed agent education and recruitment webinars for weekly series lasting 7 months until Open-Enrollment when attention is focused on Medicare sales.
• Ongoing integrated content marketing syndication strategy for events, webinars, podcast or webcasts for SEO, paid and social media and viral video campaigns.
• Pursued unorthodox marketing avenues through libraries, senior living facilities, and community centers to reach Dual-Eligible target demographic of people aged 65+ Medicare & Medicaid qualified.

• Create and implement digital marketing strategies maximize marketing & creative opportunities across a variety of channels in real-time by analyzing campaign analytics collected from search engine marketing, social media platforms, advertising and paid media campaigns.
• Manage Amazon e-commerce efforts, B2B relationships and coordinating trade show details, blogger showcases for industry related events.
• Taught yearly seminar to ~150 florists on the basics of SEO and local marketing. Planned, marketed and ran an event at a trade show in Anaheim on allowing mostly in-person floral industry.
• On-site & Off Site SEO, Video creation, keyword discovery, performance analysis, content optimization, link-building, Google analytics, Google Search Console, competition analysis & monitoring and local search marketing

• Performed contract marketing services, focused on SEO and social media, for 50 companies in diverse industries, ranging in scale from startups to mid-sized companies.
• Ownership of PPC & Paid Social campaigns
• Educated clients on how to share content, manage marketing and on-line activities to better compete in an increasingly digital landscape.
• Consult and contribute to content for the website, email, PR, blog & social media.
• Identify competition and consult on advertising opportunities, define and attain key performance indicators (KPIs).
• Continually work on the Search Engine Optimization of the website(s).

• Manage team across digital marketing functions to deliver SEO, SEM/PPC and Social Media projects are under budget and projected to be completed within specified time frame.
• Maintained SEO workbooks for every marketing campaign, tracking relevant site trackers, demographics, and keyword rankings.
• Managed digital strategy for 10 major Colorado counties to create a larger partnership, “The Colorado Economic Development Council”.

• Create and manage campaigns in order to drive traffic, increase brand awareness and drive sales.
• T.A. marketing and optimization for find-ability/search-ability to maintain rate parity with consistent & actionable content for integrated campaign strategy.
• Developed and fostered relationships with affiliate and partner websites to identify prospective marketing avenues and to monitor initiatives.
• C0-director & creator for JLR’s Viral Marketing campaigns “Are you Ready to Jet” featured in the Wall Street Journal article “Three Best Ways to Make a Viral Video” (https://on.wsj.com/2F5IMtt) & played on TBS Network “World’s Funniest Commercials”

• Sourced and tracked candidates for top positions at startup and Fortune-500 companies, such as Microsoft
• Identified differences between search algorithm and company preferences for hiring best candidates
• Revived marketing department, earning company recognition as one of Denver’s Best Places to Work

Kelly Lussan Cover Letter Kelly Lussan Resume PDF Kelly D. Lussan Resume